Patents by Inventor Murthy V. Nukala
Murthy V. Nukala has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11822613Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: December 23, 2021Date of Patent: November 21, 2023Assignee: Zeta Global Corp.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Patent number: 11354376Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: June 30, 2020Date of Patent: June 7, 2022Assignee: Zeta Global Corp.Inventors: Timothy J Catlin, Richard E Chatwin, Benjamin D Foster, Matthew R McEachen, Murthy V Nukala, Veeravich T Thumasathit
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Publication number: 20220114231Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: December 23, 2021Publication date: April 14, 2022Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20200334320Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: June 30, 2020Publication date: October 22, 2020Inventors: Timothy J Catlin, Richard E Chatwin, Benjamin D Foster, Matthew R McEachen, Murthy V Nukala, Veeravich T Thumasathit
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Patent number: 10698970Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: GrantFiled: July 18, 2018Date of Patent: June 30, 2020Assignee: Zeta Global, Corp.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Patent number: 10192238Abstract: In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.Type: GrantFiled: December 21, 2012Date of Patent: January 29, 2019Assignee: WALMART APOLLO, LLCInventors: Richard Edward Chatwin, Murthy V. Nukala, Alan Coleman, Kiran Garaga Lokeswarappa, Srinidhi Ramesh Kondaji
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Publication number: 20190026384Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: July 18, 2018Publication date: January 24, 2019Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Patent number: 10049169Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: April 16, 2014Date of Patent: August 14, 2018Assignee: ZETA GLOBAL CORP.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20140372901Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: April 16, 2014Publication date: December 18, 2014Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20140278958Abstract: In one embodiment, a method includes creating an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node.Type: ApplicationFiled: March 17, 2014Publication date: September 18, 2014Applicant: Adchemy, Inc.Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
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Publication number: 20140279065Abstract: In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing an ad library that contains elements for an advertisement. The method may further include selecting at least one of the elements based on the portion of the graph corresponding to the portion of the product catalog of the advertiser. The method may further include generating an advertisement for display based on the selected elements.Type: ApplicationFiled: March 17, 2014Publication date: September 18, 2014Applicant: Adchemy, Inc.Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
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Publication number: 20140278959Abstract: In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing one or more targeting criteria for one or more products in the portion of the product catalog. The method may further include creating at least a portion of an advertising campaign, for at least one product for which targeting criteria has been accessed, based on the targeting criteria and the portion of the graph corresponding to the portion of the product catalog.Type: ApplicationFiled: March 17, 2014Publication date: September 18, 2014Applicant: Adchemy, Inc.Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
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Publication number: 20140278916Abstract: In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include identifying, based on the portion of the graph corresponding to the products identified by the advertiser, one or more products or product types related to the products identified by the advertiser.Type: ApplicationFiled: March 17, 2014Publication date: September 18, 2014Applicant: Adchemy, Inc.Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
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Publication number: 20140279078Abstract: In one embodiment, a method includes accessing information about an advertiser's product catalog. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to the advertiser's product catalog. The method may further include enriching information associated with the portion of the product catalog with information related to the concepts and relationships represented by the portion of the graph corresponding to the portion of the product catalog of the advertiser.Type: ApplicationFiled: March 17, 2014Publication date: September 18, 2014Applicant: Adchemy, Inc.Inventors: Murthy V. Nukala, Ethan James Batraski, Alessandro Magnani, Srinidhi Ramesh Kondaji, Richard Edwin Chatwin, Siva Kumar Gorantla, Scott Harold Fish, Zuzar F. Nafar, Gopalakrishnan Krishnan, Dmitry Serenbrennikov, Seán Padraig Lightholder
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Publication number: 20140180815Abstract: In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.Type: ApplicationFiled: December 21, 2012Publication date: June 26, 2014Inventors: Richard Edward Chatwin, Murthy V. Nukala, Alan Coleman, Kiran Garaga Lokeswarappa, Srinidhi Ramesh Kondaji
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Publication number: 20120059713Abstract: In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent.Type: ApplicationFiled: August 26, 2011Publication date: March 8, 2012Applicant: ADCHEMY, INC.Inventors: Daniel Galas, Veeravich Thi Thumasathit, Murthy V. Nukala, Richard Edward Chatwin, Alessandro Magnani, Benjamin David Foster, Alan Coleman, Manish Khettry, Siva Chandrasekar, Nitin Gupta, Srinidhi Ramesh Kondaji, Venkatesh Natarajan, Nitin Duggal
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Publication number: 20120059708Abstract: In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates.Type: ApplicationFiled: August 26, 2011Publication date: March 8, 2012Applicant: ADCHEMY, INC.Inventors: Daniel Galas, Veeravich Thi Thumasathit, Murthy V. Nukala, Richard Edward Chatwin, Alessandro Magnani, Benjamin David Foster, Alan Coleman, Manish Khettry, Siva Chandrasekar, Nitin Gupta, Srinidhi Ramesh Kondaji
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Publication number: 20110252330Abstract: In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content.Type: ApplicationFiled: June 20, 2011Publication date: October 13, 2011Applicant: ADCHEMY, INC.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
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Publication number: 20110246906Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: June 20, 2011Publication date: October 6, 2011Applicant: ADCHEMY, INC.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
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Patent number: 7966564Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page.Type: GrantFiled: May 8, 2008Date of Patent: June 21, 2011Assignee: Adchemy, Inc.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit