Abstract: A wireless power transmitter, which transfers wireless power to a wireless power receiver, according to an embodiment includes: an accommodation part configured to accommodate the wireless power receiver; a transfer coil configured to surround the accommodation part in the form of a solenoid; a shield unit configured to surround the transfer coil in the form of the solenoid; an electromagnet disposed on a lower end of the accommodation part to fix the wireless power receiver; and a control unit configured to determine whether to transfer the wireless power to the wireless power receiver through the transfer coil, wherein the control unit controls the electromagnet so that the wireless power receiver is separated from the accommodation part due to a release of attractive force or repulsive force between the electromagnet and a metal body of the wireless power receiver when the wireless power is not transferred.