Abstract: Provided is a method of providing statistical data related to cartoon data provided to a cartoon data display apparatus, the method including: obtaining, by a controller, first cartoon reading information by analyzing a cartoon reading pattern of a first user when the first user reads first cartoon data; generating, by the controller, first statistical data from the obtained first cartoon reading information; and providing, by a communication unit, the generated first statistical data to an external apparatus in communication with the controller.

Abstract: Provided is a computer-implemented display control method including a first display operation of displaying, in a second region of a screen, a first page on which contents belonging to a first category are arranged, and listing a plurality of categories in a vertical or horizontal direction and displaying the plurality of categories in a first region of the screen, wherein the first page is displayed to be scrollable in a direction in which the plurality of categories are listed, a recognition operation of recognizing a scroll signal which is input with respect to the first page, a determination operation of scrolling the first page based on the scroll signal, and generating a category change command based on the scroll signal if scrolling is not possible according to a position of the first page, and a second display operation of displaying, on the second region, a second page on which contents belonging to a second category are arranged, if it is determined to change the category based on the scroll signal.

Abstract: Provided is a method of providing statistical data related to cartoon data provided to a cartoon data display apparatus, the method including: obtaining, by a controller, first cartoon reading information by analyzing a cartoon reading pattern of a first user when the first user reads first cartoon data; generating, by the controller, first statistical data from the obtained first cartoon reading information; and providing, by a communication unit, the generated first statistical data to an external apparatus in communication with the controller.

Abstract: Provided is a computer-implemented display control method including a first display operation of displaying, in a second region of a screen, a first page on which contents belonging to a first category are arranged, and listing a plurality of categories in a vertical or horizontal direction and displaying the plurality of categories in a first region of the screen, wherein the first page is displayed to be scrollable in a direction in which the plurality of categories are listed, a recognition operation of recognizing a scroll signal which is input with respect to the first page, a determination operation of scrolling the first page based on the scroll signal, and generating a category change command based on the scroll signal if scrolling is not possible according to a position of the first page, and a second display operation of displaying, on the second region, a second page on which contents belonging to a second category are arranged, if it is determined to change the category based on the scroll signal.