Abstract: In some implementations, a device may receive, from the gaming program, account information for a card associated with an account of a user. The device may receive, via a user interface provided by the gaming program, customization information associated with the card, wherein the customization information includes at least one of: one or more features supported by the card, or one or more design elements to be included on the card. The device may generate a virtual card, associated with the card, based on the customization information. The device may cause the virtual card to be available for display and to be used to perform exchanges in the gaming program or other gaming programs. The device may transmit information associated with the customization information to cause the card to be manufactured or printed according to the customization information.

Abstract: In some implementations, a device may obtain a first user profile associated with a first user that indicates: a first user gaming profile; a first use history, associated with program points, of the first user; and/or a first exchange history associated with the first user. The device may determine, using a machine learning model, a propensity score associated with the first user based on the first user profile that is based on a memory usage, associated with a gaming console, indicated by the first user gaming profile. The device may determine, based on the propensity score, a first exchange rate for converting the program points to the virtual points of the first game. The device may receive an indication of an exchange initiated by the first user. The device may communicate, with a device, to cause the one or more virtual points to be made available to a second account.

Abstract: In some implementations, a device may receive, from the gaming program, account information for a card associated with an account of a user. The device may receive, via a user interface provided by the gaming program, customization information associated with the card, wherein the customization information includes at least one of: one or more features supported by the card, or one or more design elements to be included on the card. The device may generate a virtual card, associated with the card, based on the customization information. The device may cause the virtual card to be available for display and to be used to perform exchanges in the gaming program or other gaming programs. The device may transmit information associated with the customization information to cause the card to be manufactured or printed according to the customization information.