Abstract: Techniques to display advertisements on a remote control device are described. In an implementation, a remote control device includes a display device and one or more modules. The one or more modules are configured to initiate one or more control functions related to control of an output of content by a client. The one or more modules are also configured to detect manual interaction and initiate a first mode to display an advertisement on the display device when the manual interaction has not been detected. A second mode is initiated by the one or more modules to display one or more representations of the one or more control functions when the manual interaction is detected.

Abstract: Techniques to confirm advertisement viewing are described. In an implementation, an advertisement is displayed on a remote control device having functionality to initiate one or more control functions to control a display of content by a client. A user is confirmed to have viewed an advertisement output by the client through interaction with the advertisement displayed on the remote control device.

Abstract: Application gadget techniques are described. In an implementation, a remote control device includes a display device and one or more modules. The one or more modules are configured to initiate one or more control functions related to control of a display of content by a client. The one or more modules also provide an environment to execute one or more application gadgets such that an output of the one or more application gadgets is displayable on the display device.