Abstract: According to the present disclosure, there is disclosed a method of providing search information using an electronic apparatus, which includes: checking information on a product group corresponding to a keyword acquired from a user; checking color information on one or more products included in the product group; and providing a search result page corresponding to the keyword, the search result page including at least some of one or more color chips corresponding to the information on the product group and the color information on the one or more products.

Abstract: Provided is a method for providing item information of an electronic apparatus including at least one of identifying an item according to a first input of a user; identifying first review information created by selecting one from an answer set to a specific attribute of the item by purchasers and second review information on an answer determined based on a frequency of selection of the purchasers from the first review information; and providing a terminal of the user with a first page including information on or regarding the item, the first review information displayed in a first area, and the second review information displayed in a second area distinguished from the first area.

Abstract: An information providing method of an electronic apparatus is disclosed. The information providing method may include acquiring a search term from a user, identifying a product list corresponding to the search term, identifying one or more categories corresponding to the search term to filter the product list, and displaying the product list in a first area and displaying the one or more categories in a second area distinguished from the first area.