Abstract: A feature automation process defines step-by-step instructions for involving automation engineers, defining, implementing and reviewing software test automation during the development of a feature or product. This process seamlessly integrates the roles of automation engineers and other resources into the software development life cycle (SDLC). An enterprise first creates a dedicated automation team. The feature automation team preferably works with a product/feature team to enable the latter team to better understand the roles of the automation engineers and to further facilitate transparency into the product/feature requirements, design and implementation activities. The feature automation process enables a quality assurance (QA) team to offload (to the feature automation team) the responsibility of writing test scripts, and for creating an automation framework, test designs, and for implementing and maintaining test code.