Patents by Inventor Nagendra M. N. Sastry
Nagendra M. N. Sastry has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11966938Abstract: A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.Type: GrantFiled: June 23, 2023Date of Patent: April 23, 2024Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20230334518Abstract: A method and system determine a profile of a website. A record of visits by a group of profiled users to a web site is generated. Each of the profiled users has associated user demographic information. The profile for the website is calculated using the associated user demographic information and the record of visits. The profile consists of demographic characteristics of the web site. A website forecast is determined for a defined time period. The website forecast characterizes a target audience that consists of members of demographic subgroups with percentages in the website forecast that are greater than a predetermined threshold. A data or service is provided based on the calculated profile and website forecast.Type: ApplicationFiled: June 23, 2023Publication date: October 19, 2023Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M.N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 11710141Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: March 29, 2022Date of Patent: July 25, 2023Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20220222694Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: March 29, 2022Publication date: July 14, 2022Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 11288689Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: July 14, 2020Date of Patent: March 29, 2022Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20200342473Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: July 14, 2020Publication date: October 29, 2020Applicant: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 10713671Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: March 7, 2017Date of Patent: July 14, 2020Assignee: VIANT TECHNOLOGY LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20170278118Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: March 7, 2017Publication date: September 28, 2017Applicant: Viant Technology LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Patent number: 9619815Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: GrantFiled: June 6, 2014Date of Patent: April 11, 2017Assignee: Viant Technology LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara
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Publication number: 20140289018Abstract: A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.Type: ApplicationFiled: June 6, 2014Publication date: September 25, 2014Applicant: SPECIFIC MEDIA LLCInventors: Timothy C. Vanderhook, Christopher J. Vanderhook, Adityavijay B. Rathore, Manish H. Patil, Nagendra M. N. Sastry, Raviratan Arora, Shanubhog G. Sangameswara