Abstract: A system to perform brand impact verification (BIV) for a utilization-related software application (URSA), associated with an identity and a software development process (SDP) including multiple phases. The system includes a requirements-design module to determine brand characteristics of a brand associated with the identity, and software application properties associated with the URSA. The system also includes a BIV testing engine, executed by a computer system, to identify design test procedures to produce quantitative and qualitative design test results based on the determined brand characteristics and the determined software application properties. The BIV testing engine also implements the design test procedures to generate design test results in an SDP design step of an SDP associated with the URSA. The design test procedures are implemented in the SDP in a SDP design step prior to implementing an SDP full implementation test step testing a full implementation of the URSA.

Abstract: A system to perform brand impact verification (BIV) for a utilization-related software application (URSA), associated with an identity and a software development process (SDP) including multiple phases. The system includes a requirements-design module to determine brand characteristics of a brand associated with the identity, and software application properties associated with the URSA. The system also includes a BIV testing engine, executed by a computer system, to identify design test procedures to produce quantitative and qualitative design test results based on the determined brand characteristics and the determined software application properties. The BIV testing engine also implements the design test procedures to generate design test results in an SDP design step of an SDP associated with the URSA. The design test procedures are implemented in the SDP in a SDP design step prior to implementing an SDP full implementation test step testing a full implementation of the URSA.