Abstract: Techniques for presenting new technology at a trade show include sending, to candidate exhibitors for a trade show in an industry, applications to present an exhibit at the trade show as a new technology directed to the industry. Completed applications are received from at least one exhibitor. Experts are determined within the industry who are substantively independent of the exhibitor from whom the completed application is received. Expert reviews are obtained from the experts based on at least a subset of the one or more completed applications. Based on the expert reviews, a particular exhibit is presented at the trade show as a new technology.