Patents by Inventor Naiping Liu

Naiping Liu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Sponsored online content management using query clusters
    Patent number: 10366413
    Abstract: Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.
    Type: Grant
    Filed: June 25, 2013
    Date of Patent: July 30, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Yunhong Zhou, Christopher J Leggetter, Naiping Liu, Daniel Delling, Xiang Zhao, Xia Sharon Wan, Andrew Goldberg, Renato F. Werneck, Darshan Vishwanath Kantak
  • SPONSORED ONLINE CONTENT MANAGEMENT USING QUERY CLUSTERS
    Publication number: 20140379473
    Abstract: Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.
    Type: Application
    Filed: June 25, 2013
    Publication date: December 25, 2014
    Inventors: Yunhong Zhou, Christopher J. Leggetter, Naiping Liu, Daniel Delling, Xiang Zhao, Xia Sharon Wan, Andrew Goldberg, Renato F. Werneck, Darshan Vishwanath Kantak