Abstract: An exemplary media distribution reporting system is couplable through a network to a plurality of media players. The exemplary system comprises a memory storing a database having media usage data; and a second media reporting server, the second media reporting server coupled to the memory and adapted to receive from each media player, of the plurality of media players, corresponding data comprising a user identification, an identification of first media, an identification of a plurality of second media inserted into the first media, a date, a time, any user payment amount for the first media; the second media reporting server further adapted to combine the corresponding data from the plurality of media players to generate the media usage data; and the second media reporting server further adapted to generate a plurality of media usage reports for allocation of revenue and payment among a plurality of users, first media providers, and second media providers. Exemplary methods and software are also disclosed.

Abstract: Exemplary embodiments of the invention provide for media delivery and reporting. Modules are defined using a an extendable mark up language for first media, second media, and system users. A first module includes characteristics and requirements for first media and second media locations within the first media. A second module includes a second media description and requirements. A third module for each user includes second media preferences and strategies. Corresponding second media is determined for a selected user by searching and matching the second media preferences and strategies with the characteristics and requirements of the first and second modules. Selected first media and the corresponding second media are transmitted in the form of either at least two separate media packet streams, or as a combined first and second media packet stream with the corresponding second media embedded in the first media at least some of the determined second media locations.

Abstract: Exemplary apparatus, system, methods, and software are disclosed for media playing. An exemplary media player comprises a user control input; a memory storing a view pointer; a player buffer; a user preference controller adapted to receive input from the user control input and to locate first media; and a second media controller adapted to identify a plurality of second media locations within a first media and to insert selected second media into corresponding locations of the first media for playback. The second media controller is further adapted to insert another selected second media into the first media upon detection of a fast-forward playback discontinuity. The exemplary media player also tracks and reports user identification, an identification of the inserted plurality of second media, an identification of the first media, a date, a time, and any user payment amount for the first media.