Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.