Abstract: A client computing device includes a display and a processor coupled to the display. The processor operates a browser to access a store providing resources that are available. The available resources are displayed within a web page on a display. A launch message is generated in response to one of the resources being selected. An extension cooperating with the browser is operated to append a store ID identifying the store to the launch message. An adapter is operated to receive from the extension the launch message with the store ID, and assign a native messaging host process to the store. The native messaging host process is external the extension and supports communications with a native app on the client computing device. The native app is used to initiate launch of the selected resource.