Abstract: Embodiments of the present invention are directed to a method, system, and article of manufacture of a native notification center app that receive all types of push notifications. The push notification payload contains the URL to be launched when touched on the display of a mobile device and the custom data to be passed to the web application on launch. The push message sent to the notification center app and when the app is opened, which lists all the push notifications. When the user touches a notification, the URL in that notification can be launched in the browser and the custom data can be made available to the web application as parameters.