Abstract: A method and apparatus are provided for presenting customized information content. The method involves accepting as input a personal attribute of a human user and displaying information which is customized based upon the personal attribute. For example, an electronic document containing a set of hyperlinks may be delivered using “he” gender references if the user is a male, and “she” gender references if the user is a female. Similarly, an electronic document may be tailored to present examples and media which best relate to a user. For example, in an electronic educational materials, different sets examples and images may be presented depending on the user's gender, race, culture, and age. Inventive systems are provided to implement the invention in stand-alone computers, web browsers, and web servers.

Abstract: A control comprising a main window and control element movable within the main window is used to control a plurality of scaled parameters. The control is implemented in a graphical user interface for a computer system having a memory, a processor, a display and an input device. At initialization, the x,y coordinate of the control element with respect to the main window corresponds to initial values of a first and a second scaled parameter. As the control element is moved within the main window according to a set of input signals from the input device, a second x,y coordinate of the control element is determined. The first scaled parameter is adjusted according to an x value of the second x,y coordinate and the second scaled parameter is adjusted according to a y value of the second x,y coordinate.