Abstract: The disclosed methods, systems, and computer-program products allow a credit or charge card issuer to promote healthcare information technology (HIT) products to physician card members that are affiliated with a healthcare organization, such as a preferred-provider organization (PPO). In an embodiment, the PPO endorses at least one HIT product, such as an electronic medical record (EMR), and the PPO identifies the endorsed HIT product to a transactional card provider. The transactional card provider then identifies at least one supplier of the endorsed HIT product and negotiates a discount on the endorsed HIT product when purchased from identified HIT supplier using a financial transaction instrument issued by the transactional card provider. The financial transaction instrument may be provided to the physician card member, who may purchase the endorsed HIT product from the identified supplier at the negotiated discount.

Abstract: The disclosed methods, systems, and computer-program products allow a credit or charge card issuer to promote healthcare information technology (HIT) products to physician card members that are affiliated with a healthcare organization, such as a preferred-provider organization (PPO). In an embodiment, the PPO endorses at least one HIT product, such as an electronic medical record (EMR), and the PPO identifies the endorsed HIT product to a transactional card provider. The transactional card provider then identifies at least one supplier of the endorsed HIT product and negotiates a discount on the endorsed HIT product when purchased from identified HIT supplier using a financial transaction instrument issued by the transactional card provider. The financial transaction instrument may be provided to the physician card member, who may purchase the endorsed HIT product from the identified supplier at the negotiated discount.