Abstract: An inflatable personal flotation device worn about the waist level as a belt or as incorporated into a swimming garment is disclosed, that is inconspicuous and may be worn over, under or even be incorporated into almost any type of apparel. This waist belt PFD in its uninflated state is practical, comfortable, attractive and inconspicuous. The PFD contains an outer compartment housing a buoyancy component, activated by pressurized gas or other means, and has one or more straps to secure the device to the wearer. Upon inflation the apparatus, being deployed and powered by its own buoyancy, rises above the waterline into a rescue configuration turning and positions a wearer upright with their head above water.