Abstract: A fishing lure has at least one hook having a shank with opposite ends. A bend is at one end of the shank and a barb is at the end of the bend opposite the shank. A body formed from a flexible material surrounds at least parts of the hook. One end of the body is in proximity to the bend of the hook. An outer surface of the body has a plurality of helically generated fins extending at least partly between the first and second ends of the body with channels being defined between the fins. The bend and the barb of the hook are inward of portions of the outer surface of the body defined by at least one of the fins.