Abstract: A system is provided for advising in the selection of products to offer customers. The system includes one or more data stores that contain sets of product selection related data including customer information, and product and service related to telecommunications products and services. The system includes an integration layer, a product advisor engine and a profile. The integration layer contains multiple components operable to retrieve data from the appropriate data stores. The product advisor engine analyzes the data retrieved by the integration layer components to select products to offer to customers while the customer is in communication with the customer service representative. The profile is generated by the product advisor engine and includes at least one customer product offering.