Abstract: A brush positioning apparatus adapted for utilization with a flexible mascara brush. The present invention permits positioning or repositioning of a flexible brush head to a desired angle while preserving the integrity of the brush's bristles through limited contact between the brush head bristles and apparatus. This limited contact minimizes deposition of product on the apparatus surface and minimizes bristle deformation while providing a clean and convenient method to position or reposition a flexible brush. A variety of structural mechanisms permit the apparatus to be utilized either as a freestanding instrument, or affixed to a typical mascara bottle that may be integrally formed as a portion of the bottle or retrofitted to existing bottles.