Abstract: An information processing apparatus comprises: a judgment unit configured to refer to a point return rate storage unit storing a second point return rate different from a first point return rate and a first condition for changing a point return rate into the second point return rate to judge whether or not a received order is consistent with the first condition; and a point calculation unit configured to calculate a point number by using the first point return rate if the order is inconsistent with the first condition, and calculate the point number by using the second point return rate if the order is consistent with the first condition, wherein the second point return rate and the first condition are changed with a fourth point return rate different from a third point return rate and a second condition for changing into the fourth point return rate.