Abstract: Techniques for bundle generation are described. Some embodiments include a mobile marketplace system (“MMS”) configured to provide dynamically generated content bundles to users in a mobile marketplace. Providing a dynamically generated content bundle may include generating a content bundle that includes multiple related content items, such as songs, ringtones, images, videos, or the like. Some embodiments generate linked bundles that include content items that share one or more attributes, such as artist, genre, or content provider. In other embodiments, content bundles may be generated based on activities of one or more users, including purchase or browsing history. The MMS may also determine a discounted price for a generated content bundle based on pricing information associated with the content items of the bundle. In addition, the MMS may assure compliance with license terms or other safeguards associated with content items.

Abstract: Techniques for single-action transactions initiated by a mobile device are described. Example embodiments provide a mobile marketplace system (“MMS”) configured to provide a marketplace for items that is accessible via mobile devices. The MMS facilitates single-action transactions (e.g., single click, single selection) for electronic goods, such as ringtones, music, videos, or the like. In some embodiments, single-action transactions are facilitated without requiring one or more of account pre-registration (e.g., setup of an account with username, credit card, or the like), account login (e.g., username/password), a separate credit card account, or a shopping cart.