Abstract: A system and method for monitoring online activity by a user or other online agent, for example, in web browsing, viewing of video or music content, or other online activities. In one aspect, the method comprises receiving program code (e.g., a script) on a client (e.g., running a web browser) from a first server (e.g., a web server) in a first domain. The program code is executed at the client to read a file (e.g., a cookie) to obtain activity information corresponding to online activity by the client (e.g., web browsing). The activity information is sent (e.g., using a phantom object request made by the program code) to a tracking server in a different domain.

Abstract: A system and method for updating a web page to improve search visibility. In one aspect, a web page is updated by refreshing the web page using values obtained from a database, wherein the values have been selected to improve the search visibility of the web page. The values may be search engine optimized HTML code delivered to a web server from an external database server. In another aspect, a request is received for a web page, and in response to the request, an alternate web page is sent. The alternative web page corresponds to the requested web page, but further has content (e.g., search-optimized meta data) to improve the search visibility of the requested web page.

Abstract: An online advertising system and method permits a business or individual to create an online advertisement, market the advertisement on the internet or another communications network, and track online activity associated with the advertisement. The advertising system may include a series of websites (referred to as “area code local sites”) that provide a marketing distribution channel or network. The area code local sites may be used to provide one of the marketing channels for publication of an online advertisement created using the advertising system.