Abstract: A tobacco rod having reduced levels of at least one phenolic compound precursor selected from the group consisting of gentisic acid, 3,4-dihydroxybenzoic acid, chlorogenic acid, rutin, scopoletin, quinic acid, a quinic acid derivative, caffeic acid, inositol and lignin. The concentration in mainstream smoke of phenolic compounds such as phenol, hydroquinones (e.g., hydroquinone, methyl hydroquinone and 2,3-dimethyl hydroquinone), catechols (e.g., p-coumaryl quinic acid, feruloyl quinic acid and syringoyl quinic acid) and cresols (e.g., o-cresol, m-cresol and p-cresol) can be reduced by reducing the concentration in uncured (e.g., green) or cured tobacco of the phenolic compound precursors.