Abstract: Application content information is obtained from a mobile device application server. An ad server log includes at least application identifiers for applications that have requested advertisements from an ad network. If identifying information included in the application content information is the same as an application identifier found in the ad server log, the application content information is analyzed to determine whether the corresponding mobile device application is appropriate to be served an advertisement, based on predetermined content criteria. An application registry includes a database of mobile device applications that are registered in the ad network. The application registry record for a mobile device application is updated to indicate the determined appropriateness of the mobile device application corresponding to the analyzed application content information.

Abstract: A method, executed on a processor, for serving a video content segment at an online resource includes receiving a request for a video content segment having one or more playback features; identifying, by the processor, one or more candidate video content segments responsive to the request; accessing, by the processor, for each of the candidate video content segments, a score based on (i) one or more metrics related to a measure of the probability of the video content segment being played and (ii) a bid; identifying, by the processor, one or more candidate sets of candidate video segments, where, for each set, the candidate video content segments in the set collectively satisfy the one or more playback features; and selecting, by the processor, in response to the request, one of the candidate sets whose cumulative scores are higher than at least one other candidate set.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

Abstract: Systems and methods for content selection with privacy features include determining that a period of time from when the cookie was last used to visit a webpage has exceeded a threshold value. Based on the determination, the topic may be removed from an interest category profile used to select content.

Abstract: User information describing a group of users of a distributed computer system configured to store and retrieve individualized user data associated with individual ones of the group of users, and system resource information associated with the distributed computer system, may be obtained. A global distribution plan describing a distribution of at least a portion of the individualized user data associated with the group may be determined based on a global optimization function of the obtained user information and system resource information associated with the distributed computer system, wherein the global optimization function is based on optimizing a global distribution of the portion of the individualized user data based on a determination of a measure of performance and fault tolerance associated with a model of the distributed computer system configured in accordance with the global distribution plan. The determined global distribution plan may be provided to a device for processing.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login request from a first device used by a user, the request being associated with a first anonymous identifier associated with the first device, and determining a user tag for the user, that does not include any personally identifiable information associated with the user. The method further comprises receiving a second login request from a second different device used by the user, the request being associated with a second different anonymous identifier associated with the second different device, and storing an association between the user tag, the first anonymous identifier and the second different anonymous identifier. The method further comprises receiving a request for content from either the first or second different device and providing content in response to the request using the association.

Abstract: A method is provided that includes retrieving user interface (UI) analytics data describing interactions with a UI provided by an online service, and retrieving media player state information describing interactions with video data included in the UI. The method further includes generating, based on the UI analytics data and the media player state information, UI data describing how the video data affects usage of the online service and how one or more elements within the UI affect user access to the video data, and presenting a comparison between a first subset of the UI data where the video data is not viewed and a second subset of the UI data where the video data is viewed to facilitate evaluation of how viewing the video data on the UI affects navigation to and from the UI.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.

Abstract: Method and apparatus for selecting an interactive content item based on an age of a network accessible device. In accordance with some embodiments, a signal is received from a network accessible device. An age of the device is determined responsive to the received signal. An interactive content item is selected responsive to the determined age, and the selected interactive content item is presented to the network accessible device.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for selecting content.

Abstract: A method is provided that includes retrieving user interface (UI) analytics data describing interactions with a UI provided by an online service, and retrieving media player state information describing interactions with video data included in the UI. The method further includes generating, based on the UI analytics data and the media player state information, UI data describing how the video data affects usage of the online service and how one or more elements within the UI affect user access to the video data, and presenting a comparison between a first subset of the UI data where the video data is not viewed and a second subset of the UI data where the video data is viewed to facilitate evaluation of how viewing the video data on the UI affects navigation to and from the UI.

Abstract: Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. For example, a report describing interaction with one or more web pages within a website and video data included on the one or more web pages is generated.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login associated with a first anonymous identifier and first device, creating an associated first private-public key pair, storing a first private key locally in the first device, and publishing a first public key. The method further comprises receiving a second login from a second different device, creating a second private-public key pair, storing a second private key, publishing the second public key, creating a secret key using the first public key, and associating a second anonymous identifier with the secret key. The method further comprises subsequently receiving a login the first device, creating the secret key using the second public key, associating the first anonymous identifier with the secret key, receiving a request for content from either device, and providing content using the association.

Abstract: Apparatus and method for managing applications in a network accessible device. In accordance with some embodiments, an application stored in a local memory of a network accessible device is executed to provide an interactive display for a user of the device. An interactive content item is presented to the user on the display during the execution of the application. An interaction command is cached in a memory responsive to selection of the interactive content item by the user. The stored command is thereafter executed responsive to receipt of an indication that the user has terminated execution of the application.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login associated with a first anonymous identifier and first device, creating an associated first private-public key pair, storing a first private key locally in the first device, and publishing a first public key. The method further comprises receiving a second login from a second different device, creating a second private-public key pair, storing a second private key, publishing the second public key, creating a secret key using the first public key, and associating a second anonymous identifier with the secret key. The method further comprises subsequently receiving a login the first device, creating the secret key using the second public key, associating the first anonymous identifier with the secret key, receiving a request for content from either device, and providing content using the association.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for managing privacy rights of a user related to the delivery of content. The method comprises providing a global privacy management interface that presents a selection tool for enabling a user to review privacy options and interests. The privacy options and interests include controls for presenting a list of identifiers that are associated with the user and interests associated with those identifiers. Each identifier is associated with a requesting source having been used by the user to access content. The interface enables de-selection of individual interests on a per-identifier or global basis. The method further comprises determining, in a server system, content to deliver to the user in view of the privacy selections.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.

Abstract: Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. For example, the effect of video data on navigation between web pages within a website is described by one or more navigation paths accounting for interaction with video data.

Abstract: Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. Integrating web page interaction data and video performance metrics provide a user with a more accurate description of how visitors interact with content presented using the one or more web pages.