Patents by Inventor Natalie J. Kortum

Natalie J. Kortum has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Web analytics neural network modeling prediction
    Patent number: 9384444
    Abstract: A system and method are disclosed for optimizing website effectiveness. Original input data associated with a plurality of website effectiveness variables is processed using a website effectiveness model to generate a first website effectiveness value, which in turn is processed to generate a dependent variable. Input data corresponding to an individual website effectiveness variable is then processed to generate changed input data, which in turn is processed by the website effectiveness model with the original input data and the dependent variable to generate a second website effectiveness value. The first and second website effectiveness values are then processed to determine the effect of the changed data on the first website effectiveness value.
    Type: Grant
    Filed: June 25, 2013
    Date of Patent: July 5, 2016
    Assignee: Dell Products L.P.
    Inventors: Natalie J. Kortum, George B. Sadler
  • WEB ANALYTICS NEURAL NETWORK MODELING PREDICTION
    Publication number: 20140019391
    Abstract: A system and method are disclosed for optimizing website effectiveness. Original input data associated with a plurality of website effectiveness variables is processed using a website effectiveness model to generate a first website effectiveness value, which in turn is processed to generate a dependent variable. Input data corresponding to an individual website effectiveness variable is then processed to generate changed input data, which in turn is processed by the website effectiveness model with the original input data and the dependent variable to generate a second website effectiveness value. The first and second website effectiveness values are then processed to determine the effect of the changed data on the first website effectiveness value.
    Type: Application
    Filed: June 25, 2013
    Publication date: January 16, 2014
    Inventors: Natalie J. Kortum, George B. Sadler