Patents by Inventor Natalija Pavic

Natalija Pavic has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEM AND METHOD FOR DYNAMIC AUDIENCE MAPPING AND PROMOTION EXECUTION
    Publication number: 20210241307
    Abstract: A method of targeting a promotion to an appropriate audience includes: performing clustering analysis on anonymized customer data using artificial intelligence to segment the anonymized data into a plurality of audience clusters; applying a matching algorithm to match a personalized promotion to a first audience cluster; sending the personalized promotion using a digital display channel to a plurality of individuals matching characteristics of the first audience cluster; receiving and recording results from the personalized promotion; and iteratively adjusting the personalized promotion based on the results from the personalized promotion.
    Type: Application
    Filed: January 31, 2020
    Publication date: August 5, 2021
    Inventors: Natalija Pavic, Daniel Thomas Harrison