Abstract: A method, system, and computer program product used for creating a custom footwear product. The method on which the system, and computer program product are based includes inputting in a retail store information about a characteristic of a consumer that relates to the consumer's foot, and receiving in the retail store a determination of a plurality of selected pre fabricated footwear components that have been selected based the information. Also included in the method is creating in the retail store a kit of prefabricated footwear components for the customer including the identified prefabricated footwear components to be assembled into the custom footwear product.

Abstract: A system for providing a shoe customized to a person includes a plurality of shoe cavity units each having an upper portion and a sole assembly coupled to the upper portion to form a shoe cavity configured to accommodate a foot. Also included is a plurality of interchangeable first shoe components each configured to be coupled to a shoe cavity unit and each configured to provide substantially the same first footwear function but having a different physical attribute based on differences among wearers, and a plurality of interchangeable second shoe components each configured to be coupled to a shoe cavity unit and each configured to provide substantially the same second footwear function but having a different physical attribute based on differences among wearers.

Abstract: A method for providing a custom shoe to a consumer, including identifying at least one characteristic about a consumer that is present within the retail store, the at least one characteristic relating to the consumer's foot. Also included is selecting a plurality of pre-fabricated footwear components based on the at least one characteristic, assembling the plurality of prefabricated footwear components into a custom shoe that is customized to the consumer, and presenting the custom shoe to the consumer before the customer leaves the retail store.