Abstract: Systems and methods for facilitating retail inventory management, marketing, shopping, research, and data gathering operations via a unified application framework are described. These systems may provide an integrated shopping experience such that users are exposed to relevant product information, promotion information, and merchant information through a single application and via a unified framework. A customer device as described may be configured to interface over a network with one or more network devices to access information on retailers, product offerings, coupons, rebates, loyalty rewards, other purchase incentives, and/or the like. Some examples further include a back office interface accessible by suppliers, retailers, manufacturers and/or the like.