Abstract: A system for transmitting an electronic message, wherein the electronic message is generated by a first entity utilizing an electronic messaging application, the system comprising: an input detector for detecting a first input to the electronic message from the first entity, wherein the first input is associated with a first address of a second entity; a weight component for determining first weight data associated with the first input; and an instruction generator, for generating an instruction associated with transmission of the electronic message to the second entity in accordance with the first weight data.