Abstract: A funding platform permits investors to review a company for investment and provide funding for the company by executing an investment transaction online. The funding platform determines whether the investor is an accredited or qualified investor and provides diligence information to the investor for evaluating whether to invest in the company. The investor provides a request to invest in the company, and the funding platform determines whether the investor has an account with a broker-dealer. The funding platform receives a commitment from the investor to fund the company, and when a funding threshold amount is reached from one or more investors, the funding platform initiates funding of the company and receives a financial instrument for the investors issued by the company.