Abstract: Systems, methods, apparatuses and computer program products are provided herein for facilitating interaction and interconnectivity in a live entertainment setting. In this regard, in some example embodiments, users (e.g., attendees of live entertainment events) are provided with a credential object, which may contain a readable indication uniquely identifying a user, such as a near field communication (NFC), radio frequency identification (RFID) tag, bar code, or the like that may be used to facilitate an interactive experience for a user, collect information about the user and the user's social media network, and/or provide interconnectivity between multiple users. The credential object may take any of a variety of forms, such as, by way of non-limiting example, a name tag, ticket, badge, wrist band, mobile device or other object in which an RFID tag may be embedded.