Abstract: A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. One aspect relates to accumulating outcomes. Another relates to incentives provided to player program member(s). In some embodiments, the person does not need to be qualified. In one embodiment, the person may be required to redeem the outcome at the gambling location, in another at a redemption location. In one embodiment, a player is required to take an action in order to redeem an outcome. In some embodiments, game play and/or redemption and/or any action must occur in a specified time, respectively. In one embodiment the electronic game is not located at a gambling location, in another it is not located at a redemption location.

Abstract: Improved systems, methods and apparatus are needed to provide gaming establishments within the casino, lottery and gaming industries a unified platform and middleware for the attraction, registration, engagement, delivery, management and measurement of new player acquisition through interactive mediums and channels. Acquisition of new players using such systems and methods and benefits from integration of external information on the new player. The systems and methods are configured to require entry of external information as part of delivery and/or redemption of incentives designed to attract and engage new and even existing players.

Abstract: A system, method and apparatus are provided to combine a casino or lottery player club with a system that provides a unified platform and middleware for the production, delivery, management and measurement of consumer engagement across multiple delivery mechanisms, networks, applications, platforms and marketing channels. The gambling establishment is thereby able to gather valuable player engagement data, build player profiles, and determine how to most effectively cost effectively reach, entertain and influence the behavior of their most valuable consumers.

Abstract: According to one aspect, provided are systems and methods for generating unrestricted games (e.g. promotional games) that preserve predetermination and/or do not introduce chance elements into the games while at the same time reduce the overhead associated with generating and maintaining entries (i.e. tickets) into the games. As part of systems and methods for creating ticketed entries, values can be assigned to any of one or more of players, game machines, or games. These values can used as unique identifiers. Additionally, information already associated with any one or more of the players, game machines, or games can also be used to generate these values. The values can have static components and can be combined with dynamic components, that can be used individually, separately, or in combination. In one example a predetermined numeric value is used, stored as part of a record. In another, static information can be used to generate the numeric value, or a component of the value.

Abstract: A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. One aspect relates to accumulating outcomes. Another relates to incentives provided to player program member(s). In some embodiments, the person does not need to be qualified. In one embodiment, the person may be required to redeem the outcome at the gambling location, in another at a redemption location. In one embodiment, a player is required to take an action in order to redeem an outcome. In some embodiments, game play and/or redemption and/or any action must occur in a specified time, respectively. In one embodiment the electronic game is not located at a gambling location, in another it is not located at a redemption location.