Abstract: Methods and systems for implementing a gift card exchange are described. According to aspects, a purchasing user may purchase, via a server, a gift card for a recipient user, where the gift card specifies a redemption amount and a merchant. The server may notify the recipient user of the gift card purchase. The recipient user may either claim the gift card or exchange the gift card. If the recipient user selects to exchange the gift card, the recipient user may browse a set of alternate merchants that offer gift cards and select one of the set of alternate merchants. The server may provide the recipient user with a redeemable gift code for the selected alternate merchant.

Abstract: Embodiments are directed to a heads-up display for improving efficiency for displaying information using a web browser. Content-of-interest may be determined in web documents based in part on content profiles corresponding to the web documents. The determined content-of-interest may be compared with other information stored separately from the web browser. Business Information associated with the determined content-of-interest may be determined based on the comparison of the other information and the content-of-interest. Plugin information for a plugin document may be generated based on the at least a portion of the business information and the at least a portion of content-of-interest. The generated plugin document may be displayed in the web browser. The web documents may be modified based on the business information that may correspond to the determined content-of-interest. And, the modified web documents may displayed in the web browser.