Abstract: The present invention relates to a system and method for determining the rate that domains, or web pages, build links in an industry over a set period of time based on a search term. The rate of links that domains acquire is determined by obtaining elements, or the number of links a domain has over a given period of time and dividing the number of links by the age of the domain. The average link growth on a search engine is determined by finding the median of all domains that returned an element based on the search term, or keyword searched.