Abstract: A method and system for measuring interest in a product. A processor operating on a server receives an identifier associated with a mobile computing device. The processor determines a location of the mobile computing device within a marketing environment and associates the location of the mobile computing device with a location of a product. The processor obtains interaction data indicative of an engagement of the mobile computing device with the product and determines a measure of interest in the product using the interaction data. Alternatively, data indicating an interaction of the mobile computing device with a product are received by the processor. The product location, which is known, is used to determine the location of the mobile computing device.

Abstract: Audio files representing files intended primarily for viewing (e.g., by sighted users) are created and organized into hierarchies that mimic those of the original files as instantiated at original websites incorporating such files. Thus, visually impaired users are provided access to and navigation of the audio files in a way that mimics the original website.