Abstract: This invention relates to a handrail (10) for a moving walkway, escalator, or the like, the handrail (10) comprising an endless strip (12) of a flexible polymeric material, the strip (12) having an inner side (14) shaped for engagement with a handrail support, and the strip (12) having an outer surface (18) on the side of the strip (12) opposite its inner side (14); advertising matter (24) replaceably carried by the outer surface (18) of the strip (12); and a flexible sheet (16) replaceably adhesively secured to the outer surface (18) of the strip (12), the sheet (16) being exposed to the atmosphere. The sheet (16) permits viewing by persons supported on the moving walkway, escalator, or the like of the advertising matter (24), and the sheet (16) permits replacement of the advertising matter (24).