Abstract: A system for targeted delivery of advertising including the steps of: (i) receiving a navigation request from a mobile communication facility including a user selection of a first advertisement displayed on the mobile communication facility; (ii) receiving an indicator input including (a) a geographical location and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (iii) receiving a business rule; (iv) dynamically creating a second advertisement configured to be displayed on the mobile communication facility based on the navigation request, the indicator input, the business rule, and a rendering capability of the mobile communication facility; and (v) transmitting the second advertisement to the mobile communication facility.

Abstract: In embodiments, the present invention provides for a computer-implemented method for mobile coupon placement on a mobile communication facility including the steps of (a) receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility; (b) receiving information corresponding to a rendering capability of the mobile communication facility; (c) selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic, or usage history characteristic, or geographic datum; and (d) transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.