Abstract: A computer-implemented method is provided. The method includes providing a plurality of contacts, wherein each contact is associated with at least one attribute, and filtering the plurality of contacts based on the at least one attribute. The method also includes generating, using a processor, a production for each contact in the filtered plurality of contacts, wherein the production includes at least one collateral item selected from a plurality of collateral items, wherein the at least one collateral item is selected based on a variable content replacement. The method further includes transmitting the production using at least one outbound channel. A graphical user interface is also provided for creating, managing, and monitoring the marketing campaign.