Abstract: Described herein are methods and systems allowing a merchant to market its brands, products and/or services through its customers' social network platforms. In particular, a computerized advertising platform generates and tracks social network activities of participating customers in exchange of honoring related marketing incentives. Using this platform, a merchant can submit bargain items, and in exchange for receiving a bargain item, a customer authorizes an echo message regarding the merchant and bargain item to be posted on his or her social network account(s).