Abstract: A system for extracting route choice preference of a user is provided. The system includes: a key route analysis unit configured to analyze history routes of all users to obtain key routes and their costs; and a user preference extraction unit configured to obtain feature routes of a certain user and their costs based upon the key routes and their costs as well as history routes of the certain user, and to extract route choice preference of the certain user based upon the feature routes of the certain user and their costs. Also provided is a method for extracting route choice preference of a user. The present embodiments enable automatic extraction of route choice preference of a user from history data, without requiring the user to preset his/her own preference.