Abstract: Wood and non-wood pulp is bleached by: a) adding an aliquot of agglomerate from a bulk solids dispensing means, advantageously a hopper, to a dilute solution of hydrogen peroxide which is desirably agitated to keep the agglomerate in suspension, the agglomerate comprising: a bleach activator, advantageously tetraacetyl ethylene diamine (TAED); a peroxide soluble binder, preferably polyvinyl alcohol (PVOH); a dispersing system comprising a wetting agent which is a low foaming and does not discolour on exposure to temperatures of up to 120° C. and optionally a salt, preferably sodium acetate, which is highly soluble in hydrogen peroxide; and sequestrant which may additionally or alternatively be added directly to the hydrogen peroxide; b) allowing the TAED to substantially completely react with the hydrogen peroxide; c) adjusting the pH of the bleach solution by adding alkali, preferably caustic soda; and d) bleaching the pulp by contacting it with the bleaching solution under alkaline conditions.