Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: Various systems and methods for identifying and calling functions to perform various tasks. One aspect provides a method of exposing a set of device-specific functions associated with a subscriber. In one embodiment, the method includes: (1) identifying service descriptions associated with the subscriber, (2) mapping end points associated with the subscriber to roles in at least one of the service descriptions and (3) collecting at least one function associated with the at least one role in the at least one of the service descriptions.

Abstract: A service management system and method. In one embodiment, the service management system includes: (1) a service description repository configured to contain service descriptions that define services in terms of a set of systems and devices that assume roles based on at least one of capabilities and attributes thereof and (2) a service management engine coupled to the service description repository and configured to employ the service description repository and at least one of the systems to deliver a service corresponding to at least one of the service descriptions via at least one of the devices.

Abstract: Various systems and methods for invoking a function of a service in response to an event. One aspect provides a method of calling a function upon receipt of an event. In one embodiment, the method includes: (1) identifying a subscriber associated with the event, (2) indentifying at least one service to which the subscriber has subscriptions, (3) retrieving at least one service description associated with the at least one service, (4) retrieving end points associated with the subscriber that play at least one role in the at least one service description, (5) inspecting the at least one service description to determine if the service description addresses the event and (6) retrieving a function associated with the event from the service description if the service description addresses the event.

Abstract: Various systems and methods for provisioning and/or unprovisioning an end point. One aspect provides a method of provisioning an end point. In one embodiment, the method include: (1) mapping the end point into a role in a service associated with a subscriber and (2) calling at least one function associated with the role, the function causing values to be transmitted to the end point to provision the end point with respect to the service.

Abstract: Various systems and methods for identifying and calling functions to perform various tasks. One aspect provides a method of exposing a set of device-specific functions associated with a subscriber. In one embodiment, the method includes: (1) identifying service descriptions associated with the subscriber, (2) mapping end points associated with the subscriber to roles in at least one of the service descriptions and (3) collecting at least one function associated with the at least one role in the at least one of the service descriptions.

Abstract: Various systems and methods for identifying functions and data with respect to a service. One aspect provides a method of exposing a service-specific function associated with a subscriber. In one embodiment, the method includes: (1) determining services to which the subscriber has subscriptions, (2) retrieving service descriptions associated with the services and (3) retrieving at least one function associated with the service descriptions as a whole.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Abstract: A system for running applications such as may be used over the internet separates the logical workflow processes of the application from views presented to a user. Separate process flow modules are used to provide state code for executing transactional applications. Logical views are designated by these modules in response to user input. Actual views presented to a user are derived from these logical views according to the status of the user and the communication channel over which the transaction is being performed. Process flow modules can be reused with different sets of user interface views to provide a variety of user interfaces without significant recoding.

Abstract: Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.