Abstract: Systems (1000, 200, 300, 400, 500) and network communication devices (100) enable originators and custodians (190) of potentially private or otherwise sensitive data to control access to and/or use of such data by others for social, economic, and other purposes. Such originators are enabled to consent to sharing of specific items of personal or other sensitive data, for desired purposes and under specified conditions, and can be entitled to incentives for sharing data in their control. Brokers or other managers of such sharing are enabled to generate and store records of consents given by such originators or custodians, and to access such records as needed in order to verify that valid consents were given prior to release of potentially private or sensitive data.

Abstract: A computer network implemented method and a computer system is provided that improves the effectiveness of buying and selling of online or mobile advertising units. A planning utility is provided for improving the effectiveness of buys of online or mobile media properties, the planning utility including a media buying dashboard. An analyzer is provided, which is part of or linked to the planning utility, which when executed analyzes a series of attributes for each media property, including the one or more qualitative attributes, and receives information regarding the marketing objectives of a buyer, and generates advertising buying recommendations or suggestions, and present these buying recommendations or suggestions to the buyer. The method and system can use static or dynamic information for rating different publishers and their media properties to improve advertising unit buying/selling.