Abstract: A cashless wagering game system is described herein. In some embodiments, the wagering game system includes a control network. The control network can include an account server configured to receive player activity information and demographic information over a network, wherein the player activity information includes a financial transaction associated with a player account, and where the demographic information is associated with a player. The control network can also include a player terminal configured to present a wagering game and to report the player activity information to the account server.