Abstract: Disclosed is a vehicular communication method and device that displays a message when a vehicle light source is energized, sending the message to nearby motorists. The device increases good-will between drivers or alternatively provides a directed message to other drivers. A vehicle light, such as a rear brake light, turn signal or emergency vehicle light includes a housing having an outer translucent panel. The panel includes an etched or overlaid message such that a message is visualized when the internal light is energized. The message is readily visualized without compromising the luminosity of the lamp or the amount of light required under state and federal vehicle regulations. An embodiment includes a message that is adhered over an existing vehicle light housing using an adhesive film, while another embodiment contemplates the outer panel including the message in its construction.