Abstract: A wireless communication device, a method, and a computer program product that enable multiple subscriber numbers to be concurrently assigned to and supported within a single communication device, such as a wireless/cellular phone. The communication device is designed with circuit components and logic that allows two or more subscriber numbers to be concurrently programmed into the device. Each subscriber number is individually supported, with the logic also providing some overlapping functionality. A user selectively utilizes one of the subscriber numbers to originate a new call out and/or accept an incoming call to that subscriber number and may toggle between subscriber numbers to communicate on.