Abstract: A method, product and apparatus implemented at an end device of an administrator user, comprising: selecting a field in a page of a third-party application; defining a trigger event for identifying that an end user entered input to the field; defining an automation process to be executed in response to the trigger event, said defining comprises defining a validation rule using free text in natural language, the automation process is configured to generate a prompt to a Generative Artificial Intelligence (AI) engine, the prompt comprising the validation rule and instructions to determine whether the input complies with the validation rule; and defining a configuration for presenting an output from the Generative AI engine over the page.