Patents by Inventor Nicholas C. Fox
Nicholas C. Fox has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10127581Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: GrantFiled: June 8, 2015Date of Patent: November 13, 2018Assignee: Google LLCInventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Publication number: 20150348139Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: ApplicationFiled: June 8, 2015Publication date: December 3, 2015Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Patent number: 8700452Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: October 31, 2008Date of Patent: April 15, 2014Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8473339Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.Type: GrantFiled: July 26, 2012Date of Patent: June 25, 2013Assignee: Google Inc.Inventors: Wendy R. McKennon, Bhavesh R. Mehta, Dustin S. Jackson, Abhinay Sharma, Scott S. Benson, Andrew E. Silverman, Dan Siroker, Robert Kniaz, Nicholas C. Fox, Markus Mock, James A. Gallagher, Benjamin A. Hardy, Mark K. Rose, Kai Chen, Joerg Heilig
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Patent number: 8423405Abstract: In general, in one aspect, a first request to provide one or more advertisements on a first web page is received, the first web page comprising one or more items of web content related to a query. A first quality score is calculated for a first advertisement included in a set of one or more candidate advertisements. The first advertisement is presented on the first web page based at least in part on the first quality score. A second request is received to provide one or more advertisements on a second web page, the second web page comprising one or more different items of web content related to the query. A second quality score for the first advertisement is calculated based at least in part on the previous presentation of the first advertisement. It is determined whether to present the first advertisement on the second web page based at least in part on the second quality score.Type: GrantFiled: November 1, 2010Date of Patent: April 16, 2013Assignee: Google Inc.Inventors: Karthik Gopalratnam, Levent Ertöz, Myles Sussman, Marc Berndl, Dan Liu, Sridhar Ramaswamy, Nicholas C. Fox, Jonathan G. Alferness, Adam I. Juda
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Patent number: 8165911Abstract: Historical web-based service performance metric values and the historical web-based standards are analyzed to determine maturity classifications for a plurality of regions over a time period. The historical web-based standards applied to each of the regions at different times within the time period are compared, and current web-based standards for one or more regions are adjusted based on the comparison to improve web-based service performance in the one or more regions.Type: GrantFiled: December 10, 2007Date of Patent: April 24, 2012Assignee: Google Inc.Inventors: Ashish Sanil, Diane L. Tang, Nicholas C. Fox, Avichal Garg
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Patent number: 8099412Abstract: A system to provide search query information. The system receives a request for search query information, identifies a set of search queries from a search query log that includes search queries submitted to a search service over a predetermined length of time, and provides the set of search queries. Each of the set of search queries is associated with at least a predetermined number of unique identifiers. Each of the set of search queries is matched to the request for search query information by a combination of exact matches, expanded matches, and broad matches.Type: GrantFiled: May 21, 2008Date of Patent: January 17, 2012Assignee: Google Inc.Inventors: Weipeng Yan, Nicholas C. Fox, Roberto J. Bayardo, David Chen Chang, Monica D. Chawathe
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Publication number: 20100260399Abstract: A scanning system comprises a scanner arranged to perform a scan of a subject to generate a scan data set; processing means arranged to receive the scan data set from the scanner, analyse the scan data set to determine whether it meets at least one criterion, and generate an output if it does not.Type: ApplicationFiled: May 2, 2008Publication date: October 14, 2010Inventors: Joseph Vilmos Hajnal, Gianlorenzo Fagiolo, Derek L.G. Hill, Nicholas C. Fox
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Publication number: 20100228636Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.Type: ApplicationFiled: March 4, 2009Publication date: September 9, 2010Applicant: GOOGLE INC.Inventors: Andrew E. Silverman, Kai Chen, Abhinay Sharma, Scott S. Benson, James A. Gallagher, Markus Mock, Bhavesh R. Mehta, Nicholas C. Fox, Angshuman Guha, Tomas Lloret Llinares
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Publication number: 20090043649Abstract: A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.Type: ApplicationFiled: August 10, 2007Publication date: February 12, 2009Applicant: Google Inc.Inventors: Daniel M. Wright, Diane L. Tang, Nicholas C. Fox, Ilia Mirkin, Clayton W. Bavor, JR., Gregory Joseph Badros
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Publication number: 20080294630Abstract: A system to provide search query information. The system receives a request for search query information, identifies a set of search queries from a search query log that includes search queries submitted to a search service over a predetermined length of time, and provides the set of search queries. Each of the set of search queries is associated with at least a predetermined number of unique identifiers. Each of the set of search queries is matched to the request for search query information by a combination of exact matches, expanded matches, and broad matches.Type: ApplicationFiled: May 21, 2008Publication date: November 27, 2008Inventors: Weipeng Yan, Nicholas C. Fox, Roberto J. Bayardo, David Chen Chang, Monica D. Chawathe